Why work with a Realtor® that is a Price Strategy Advisor? 

Prepared by: Rica J Gilmore, Realtor®  757-932-RICA (7422)
Seller Representative Specialist & Price Strategy Advisor & Home Measurement Specialist 

Many market ideas about determining home value benefits the advertiser rather than the home owner. One responsibility of a PSA is to guide clients through understanding why these misperceptions can harm them and reduce anxiety in the pricing process. This advance course trains real estate agents to determining property values. As times change and many are going automated, expertise in these areas are making professional expertise and competence much more vital. Being able to utilize the best use of technology takes planning and skill. Listing a home is not a simple selection of a few near by homes, using public records, and making an average. The skill of pricing your home and properties requires the ability to create a complex comparative market analysis (CMA). It also requires the ability to recognize the expertise of appraisers, their vital role in real estate and how to work with them. 

What does Pricing Strategy Training Include? 

  • The purpose and benefits of CMAs
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to guide clients through the CMA
  • How to work with appraisers
  • How to hone your pricing skills and practices


Complete the Questionnaire for a free comparative market analysis of your home.

Home Value Request - Comparative Market Analysis, CMA

Please put your name on each different questionnaire. Thank you.

The listings data displayed on this medium comes in part from the Central Virginia Regional MLS, (CVR MLS) and has been authorized by participating listing Broker Members of Central Virginia Regional MLS, (CVR MLS) for display. Central Virginia Regional MLS, (CVR MLS)  listings are based upon Data submitted by its Broker Members, and Central Virginia Regional MLS, (CVR MLS) therefore makes no representation or warranty regarding the accuracy of the Data. All users of Central Virginia Regional MLS, (CVR MLS) listings database should confirm the accuracy of the listing information directly with the listing agent.

CVR MLS and/or Rica J. Gilmore and information is protected under federal copyright laws. Federal law prohibits, among other acts, the unauthorized copying or alteration of, or preparation of derivative works from, all or any part of copyrighted materials, including certain complications of Data and information. COPYRIGHT VIOLATORS MAY BE SUBJECT TO SEVERE FINES AND PENALTIES UNDER FEDERAL LAW.

Information Deemed Reliable But Not Guaranteed